October 2018

10 Posts Back Home
Showing all posts made in the month of October 2018.

5 Tips for Improving Your Holiday Marketing

Are You Ready for the Holiday Sale Season? The single best time of the year for any maker of handcrafted quality goods is, without a doubt, the holidays. By November, your potential customers will be scouring the online marketplaces for just the right gift for family and friends. As well as picking up new accessories for holiday entertaining! Get the sales season off to a great start this year with the following marketing upgrades! Punch Up Your Branding Give your shop a bright new look with some fresh promotional materials. At your online shop, tweak your presentation with an updated logo, layout, or color choices to catch a customer’s eye. You should also be ready to appeal to potential buyers in person, as well- get some fresh business cards printed up, and upgrade your branding with a custom rubber stamp- they’re inexpensive and will be a great improvement over peel…

How to Use Props in Product Photography

Props are a great thing to use because it will make shoppers understand the purpose of the products and imagine it in a real-life scenario. Props can also show off the size of the product and the details. The type of props you will need will depend on what you are photographing. Also, make sure the props don’t take the attention away from the product. Keep reading how to use props in product photography to find out more.  To find what props to use you can use the list below: What product am I shooting? What does the product look like? The size, color, function, texture, shape, etc? What are the interesting parts of the product? What is it made from? Mostly recycled materials? Organic materials? Was the creation process special? When you were designing it, what inspired you? Use the Above List to Think of Ways to Show off…

Show Off Your Brand With Product Photography

You can show branding through your photography easily with many methods! You want to style your photos to show off your brand because that is the main thing your customers see! Successfully utilizing these elements strategically will show off your brand and your products. The photos will show off the function, details, and brand of your products.  Customers make assumptions based mostly on what they see. So it’s so important that your brand’s shine through. Keep reading show off your brand with product photography to find out how to make your brand photography photos stand out.  Establish Your Style You want your style to be known. For example, if you sell workout clothes. You would label different categories. You would label leggings made for yoga and dance under a dance category. Sports bras with different supports would be labeled under different categories as well.  These categories paired with different images…

4 Tips for Improving Your Customer Service Skills

How do you know if you have good customer service skills? It may look like a friendly interaction between an employee and a buyer. It could take the form of an answering service or an employee asking a customer if they can be of any assistance. But what does good customer service look like when you’re a designer and maker? And what does it look like when you primarily do business online? There are nuances when delivering excellent customer service in the interior design industry. But with the right approach, you can carry out exceptional customer service… no matter the situation! Read on to learn 5 must-know tips for improving your customer service skills.  1. The Little Things Go a Long Way You can never go wrong with double-checking… especially when you’re in the business of handmade products and home decor. Because if you ship most of your products, you’re…

Would You Try These 5 Fall Decorating Ideas?

As the season’s turn and autumn arrives, it’s time to put away the summery décor. It’s time to turn your home into a haven from the cold and snow soon to arrive. There’s more to fall decorating than some pumpkins placed artistically on the sideboard. Make your personal spaces cozy with these fall decorating ideas Revel in Textures As the chill sets in outdoors, there’s nothing as welcoming as nubbly knits, rough-woven textiles, and furry throws or rugs. Wrap your home in the textured fabrics that will make your space warm and inviting. Also, use rustic wooden accents to continue the theme. A counterpoint of fresh greenery will lighten the look. Mix Warm and Cool Tones We tend to think of warm tones like orange and brown when we put together our fall decorating ideas. Those tones can be overwhelming without some contrasting cool tones. A deep blue, for instance, reflects the…

How to Start Your Own Business From Your Hobby

Anyone who makes good-quality handcrafted items has at some point been asked why they don’t try to sell them and anyone stuck in the nine to five grind and has a hobby that they’re passionate about has considered taking the plunge and setting up at least a side-business selling what they love to make. What are the things you should consider before you use your hobby to start your own business? Do Your Homework Don’t jump in too fast. For instance, if you want to start your own business selling handcrafted jewelry, start by checking out what’s already out there. Stroll the aisles of a craft fair or artisan’s market and see what other jewelry makers have available. Pay attention to their customers- what items do they linger over, and what do they buy? What price point sells most briskly? Also, browse the online marketplaces to see what the market is…

How to Turn Your Woodworking Hobby into a Successful Business

There comes a time in the life of every serious hobbyist when they start to dream of turning their passion into a way of making a living. After all, if you derive the greatest pleasure from taking raw pieces of wood and turning them into finished pieces that are not only functional but beautiful, why settle for the boring 9 to 5 in an office, factory, or store? However, it’s not as simple as just setting up a shop and waiting for the customers to arrive on your doorstep. Keep reading how to turn your woodworking hobby into a successful business and consider the following before you take the plunge. Invest in Good Quality Tools If you want to make handcrafted wood furniture or charcuterie boards, you need to start with the right tools. Buying good-quality hand and power tools, and keeping them I tip-top condition, will make all the difference…

How to Market Your Online Shop to Locals Near You

The push for buying from local makers is moving around the world. As the shop local movement continues to grow, so too does the push for online shopping. So, if you have your handmade items posted for sale on Artisan Born to get the attention of a global audience, how do you also get the attention of local shoppers? The global marketplace helps makers like you grow your business, but working with a global marketplace comes with some difficulties. The biggest challenge is shipping, especially if the items you sell on Artisan Born are large or oddly shaped. Shipping adds an element that can be troublesome for some makers, who are better skilled at making beautiful things than packing and shipping them. Selling to a local audience takes away the need for shipping. But, new challenges arise – especially the challenge of marketing to an audience that in an easy-to-use…

5 Ways to Grow Your Business By Building Trust With Customers

Every aspect of your design business – no matter how big or how small – all work together to grow your business. Your website, your storefront, your products, and even your store hours all play a part… and especially your customer interactions both in-person and online. 55% of consumers are willing to pay more money when guaranteed a good experience. Homemaking and interior design are no exceptions. Homeowners are more than willing to pay top-dollar to get the best design services. But how do you build that trust in buyers and assure them that their time and money is well worth spent? Here’s how to grow your business and build trust with buyers in 5 easy steps! 1. Keep Your Brand On Point Imagine a store with an outdated front window and sign. The paint chips off. The colors are fading and it doesn’t list its hours on the front…

4 Rules of Sales Tax for Today’s Online Sellers

Sales tax can be a tricky subject and sales tax doesn’t have basic rules. However, below you will find three rules when it comes to sales tax that all sellers have to manage. Keep reading 3 rules of sales tax for today’s online sellers to find the three rules. Rule #1: All States Have a Different Sales Tax This means that every single state’s rules are different when it comes to sales tax. The reason is it is controlled by the state. Each state decides how and what it wants to tax. Like what items have tax and which don’t. Also, in most states, different areas of that state are allowed to raise the tax. Don’t assume that state tax is the same everywhere. Rule #2: The More Things Sold, the More Often You File When it’s determined you have a sufficient physical presence and you have registered for your…

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