Marketing

5 Tips for Improving Your Holiday Marketing

Are You Ready for the Holiday Sale Season? The single best time of the year for any maker of handcrafted quality goods is, without a doubt, the holidays. By November, your potential customers will be scouring the online marketplaces for just the right gift for family and friends. As well as picking up new accessories for holiday entertaining! Get the sales season off to a great start this year with the following marketing upgrades! Punch Up Your Branding Give your shop a bright new look with some fresh promotional materials. At your online shop, tweak your presentation with an updated logo, layout, or color choices to catch a customer’s eye. You should also be ready to appeal to potential buyers in person, as well- get some fresh business cards printed up, and upgrade your branding with a custom rubber stamp- they’re inexpensive and will be a great improvement over peel…

Creative & Fun Packaging Ideas for Your Home Design Products

The purpose and importance of packaging are obvious. It ensures safe delivery free of damage, as well as happy customers. But so often people overlook the true power of innovative packaging ideas. After all, the packaging is the first thing that customers see before the product itself. And it can leave a lasting impression in ways you may not even realize. What do you want your customers to think when their package arrives at their front door? How do you want your brand to be memorable? And in what ways can your packaging help customers remember you by? Here are creative and fun packaging ideas for your home design products! Establish Your Identity It may not seem that important… but the personality that your packaging conveys should always align with your brand. Take a designer who creates minimalist home decor pieces, for example. Their brand is all about elegance and…

Using Discounts Effectively

Pricing your handcrafted creations online can be a delicate balancing act. You don’t want to undervalue your work. You also want to give customers an occasional incentive to buy your products. Sales or discounts, when used wisely, can help move products and develop a loyal customer base! Keep reading using discounts effectively to discover how to use discounts. Timing is Everything There’s nothing more suspicious than a retailer that’s always having a sale. When you see the same “limited time” deal being offered for months on end, you become suspicious about it.  Not only because of the quality of the product but also the trustworthiness of the vendor. Instead, make sale periods short and well-defined, so that buyers know that they will have only a brief opportunity to take advantage of the discount. Reward Loyalty Discounts are a good way to keep previous purchasers happy and coming back to your…

Build a Perfect Customer Profile to Grow Business with a Working Marketing Plan

How to Design the Perfect Maker Business Customer Profile Makers and crafters do not go into business so they can spend a bunch of time collecting data on customers. They become makers and crafters because they love making art. To sell products, makers do need to have a profile of the perfect potential customer. This information will help you build a marketing plan. Marketing is an important part of any small business. However, a marketing plan is useless if you do not know who your customers are. You will need to understand the design style of your work and who would pay to have it in their homes. With a good understanding of your brand and your client base, you can create successful marketing plans on social media, online, and locally. For example, if your designs are perfect for cottage-style homes, you could advertise in small towns where people own…

Creating an Effective Marketing Strategy for Your Online Shop

Long gone are the days when an artisan would earn an often-precarious living by depending on customers coming in through the door of their brick-and-mortar shop, or strolling down the aisle of a bustling crafts fair. Today, creators of all sorts have taken to internet marketing to develop a far-flung customer base. However, succeeding on the Internet takes more than just opening a shop-front on an online marketplace. You need to actively pursue new buyers and maintain connections with existing customers! Keep reading creating an effective marketing strategy for your online shop to find out how to create an effective marketing strategy. Find Your Customers Online You need to reach out to potential customers. Ten years ago the only real platform out there was Facebook, and it’s still a popular place. Whether you’re buying Facebook ads or participating in online groups, you may find this a worthwhile venue. However, the average…

How to Market Your Business on Instagram Stories

With social media increasing getting popular as the years pass it’s a great idea to consider utilizing social media for your business. You can use Instagram Stories and Snapchat to interact and communicate with customers and/or potential customers. Using Instagram Stories is a simple process, all you do is make and post videos and/or pictures for all of your followers to see. The videos will expire after 24 hours. This is a great method to grow your following and show off your business’s products. Keep reading how to market your business on Instagram stories to find out more! Post Exclusive Shop Updates Posting exclusive updates like sneak peeks of upcoming products, sales and discount codes will cause your followers to regularly check in and share your page with friends and family. Also, since the videos only stay up for 24 hours, they cause a feeling of urgency. Most businesses send…

How to Work with Influencers to Market Your Brand

Working with influencers can capture the attention of a new audience because have a large and active following. There are different types of collaborations you can take advantage of to grow your brand. Below, we’ll cover how to work with influencers to market your brand. Types of Collaborations: Social Media Takeovers: Invite an influencer to take over your Instagram, Snapchat, Twitter, or Facebook for a day.   Send a Gift: Send an influencer your choice of product. Make sure you’re sending it with no commitment to promoting. Include a personalized note that has your information like name, social media, etc. Keep an eye on their social media to see if they feature your business. Discount Code or Product Exchange: Give an influencer a discount or product in exchange for them promoting your business and product on social media. Find Relevant Influencers The most important step in finding relevant influencers is making…

How to Build Your Following

Social media will help you significantly grow your audience.  It allows you to engage and advertise your products. The bigger following you have the more likely your online opportunities will grow. In turn, the more opportunities you have the more your following will grow, it’s a chain reaction. If you want to find out how to build your following keep on reading! Spread the Word About Your Products Online and Offline Make sure you are including the links to your business’s social media on your website. If you don’t your customers won’t know where to find you. To spread the word offline you can include your social media information on thank-you notes in your packaging or on your business cards. This way satisfied customers can follow and/or subscribe to your social media accounts. They’ll also be able to tell friends and family about your products and social media. Post in…

Common Photography Mistakes

Bad quality product photography can have a bad impact on your online sales. This could be something as simple as a blurry picture or a picture that has overexposure. Keep reading to find common photography mistakes that new businesses make. Mistake Number 1:  You’re using low lighting When you use low light your camera will try to counterbalance by lengthening the exposure. When the exposure is lengthened it can cause grainy or blurry looking photos. You don’t want grainy or blurry looking photos because you want your customers to be able to clearly see what they are buying. You can fix this by using either natural lighting or artificial lighting. You can get natural lighting simply by shooting your products by a window or you can purchase a lightbox if natural lighting doesn’t work for you. Mistake Number 2: You’re using flash Using a cameras built-in flash is another common…

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